Branching out: why is social media so important?
We live in a world dominated by technology. A world evolving to make every aspect of life quick, easy, and accessible. The way we share, gather, and store information has changed irreversibly, allowing us all to feel more connected.
Social media is the clearest example of this trend. Social media gives you the unique opportunity to freely market yourself, and promote your capabilities to a vast audience. Each platform has its own positives and downfalls; understanding their intricacies will allow you to make the most of social media for your specific professional needs, and makes it an effective tool to have under your sleeve.
A whopping 2.8 billion people use at least one of the wide-ranging social media platforms.
Whittling it down to the most influential platforms; here’s what each of them can offer you:
Quick access to the largest audience offered by any social media company (1.94 billion monthly users worldwide). Facebook gives you the ability to instantly message anyone, and depending on their privacy settings, view their profile. For professional use, Facebook is a great place to join an industry based group, allowing you to connect with like-minded professionals. These groups are easy to find and are incredibly accessible. This is a great way to branch out.
As the world of content grows rapidly, Facebook have now started to filter what you see based on your interests, there is now too much content posted daily for Facebook to show it all, so bare this in mind when posting yourself; not everyone will see it.
Offers very different opportunities to Facebook. As its all image based, Instagram provides an opportunity to engage with users through visual material. Images are proven to be 63% more memorable than plain text, so it’s a great way to promote your skills. Instragram is also great for the use of #hashtags, you can search hashtags in areas you are interested in, as well as post your images with hashtags to reach a wider audience. Remember, if your profile is private, only your existing followers will see any of your hashtags.
Infographics are liked and shared on social media 3x more than any other type of content.
One of the downfalls of Instagram is you cannot repost other photos directly from the app itself, yet anyway… however, fear not, there are some great apps out there which I often use to re-post on Instagram which can be downloaded from the Apple Store or Google Play.
Maybe the most useful platform for businesses and professionals. It is tailor made for professionals and allows you to connect with 450 million other users. It’s a great way to build your contact book, but also has a lot of industry specific content, which you will find incredibly interesting and helpful. Building a successful LinkedIn profile can be as effective as building a great CV. As we all become more reliant on social media, businesses are also adapting. LinkedIn, in many cases, can act as the first point of call for potential employees, so don’t underestimate its importance.
LinkedIn also offers a great job posting service, LinkedIn Recruiter, which allows companies to post their job offerings along with many other benefits, so that LinkedIn can potentially act as a job board. Will LinkedIn become the new Indeed? Only time will tell…
No matter who you are; your age, or your profession, social media can help you. Like anything, it takes a bit of work and maintenance to use it effectively, but it is a growing part of modern life.
Making the most of these social media platforms will make you more employable, and allow you to create great contacts that could stay with you for life!